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JUMIA believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Jumia delivers innovative, convenient and affordable online services to consumers in Africa that help them fulfil their everyday needs.


Active Consumers across Africa
Orders in 2021
Active Sellers

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Empowering Businesses : Jumia takes African economies online, helping small and large businesses grow and reach new consumers, empowering a new generation to build their lives and make their communities better.

Over 500,000 local African companies are making business on Jumia every day. We are taking the entire economy online and enabling small, medium and large African companies to find new customers and serve them in a new way.

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent thanks to the Internet. Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence across Africa, the group has MTN, Rocket Internet, Millicom, Orange, Axa, Goldman Sachs and CDC as investors. Jumia has created a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds. With Jumia, Expand Your Horizons!


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